The technician in Digital Marketing is able to plan, implement and evaluate digital marketing strategies and tactics in order to enhance the presence of the companies, products and brands in the online medium.
Graduate Activities
Companies registered for training in work context
Course Structure
Unidade Curricular (1º Ano) |
HLS* |
ECTS |
Communication in the English language |
60 |
6 |
Fundamentals of Economics and Management |
60 |
6 |
Marketing fundamentals |
60 |
6 |
Computer and Internet law |
60 |
6 |
E-Business |
60 |
6 |
Human Behavior in Organizations |
60 |
6 |
Social Media Marketing |
60 |
6 |
Search Engine Optimization |
60 |
6 |
Design & Multimédia |
60 |
6 |
Branding & Content Management |
60 |
6 |
Total |
600 |
60 |
Unidade Curricular (2º Ano) |
HLS* |
ECTS |
E-Commerce |
60 |
6 |
Online Communication |
60 |
6 |
Customer Relationship Management |
60 |
6 |
Mobile Marketing |
60 |
6 |
Digital Marketing Plan |
60 |
6 |
Training in a Work Context |
750 |
30 |
Total |
1050 |
60 |
HLS - Hours Semester
ECTS - European Credit Transfer System
ISPGAYA cours for progression of studies
Coordenador:
Doutor José Duarte Santos | jdsantos@ispgaya.ptPara mais informações